In 1994 you paid cash at a folding table outside a paint-peeling room on 5th and Brazos, watched a band from Athens or Lubbock blow the roof off, and left with a napkin setlist; now the corner demands an $1100 wristband scan, sponsored gates, and an engagement coordinator hawking tote bags while venture capital chatter drowns the guitars.
6 min read
Kicked off the tour at the curb outside the old Red River ice house where free drink tickets once flowed to any guitarist in sight, now replaced by a $1,400 platinum lounge with forced networking; the week of unpredictable music, cheap covers, and happy accidents has become a locked-down trade show where even the bathroom requires an RFID scan and the only discovery left is which sponsor owns which bar.
6 min read
The scanner at the door on Red River demanded my company name before I could hear a band; inside, a panel on 'tokenized fan engagement' ran long while the actual musicians loaded gear through a service alley lined with sponsored scooters. The 1998 version cost $45, required no lanyard, and somehow produced better memories than anything optimized by a growth hacker.
6 min read