Thirty stakeholders sold out and Penske Media now owns all of SXSW. The Ruin Counter has nothing left to count, so I'm retiring it with full honors and one last click.
5 min read
We mapped every corporate activation zone in downtown Austin during SXSW. It took three days and most of our will to live.
5 min read
The free stuff used to be good. Then it was fine. Now it's a QR code printed on a napkin.
4 min read
We counted the porta-potties so you don't have to. The findings are damning and poorly ventilated.
5 min read
A tactical guide for Austinites who want to survive SXSW by doing the only sane thing: avoiding it completely.
5 min read
From $50 wristbands to $1,900 platinum passes — a love story between Austin and your empty wallet.
4 min read