Unofficial Ruins Tour of SXSW 2026
Kicked off the tour at the curb outside the old Red River ice house where free drink tickets once flowed to any guitarist in sight, now replaced by a $1,400 platinum lounge with forced networking; the week of unpredictable music, cheap covers, and happy accidents has become a locked-down trade show where even the bathroom requires an RFID scan and the only discovery left is which sponsor owns which bar.
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