South Lamar Is an Only Child Now
Wheatsville's Guadalupe store closes Oct. 25 after 45 years, undone by rising costs, falling sales and planned Drag construction. A letter to the South Lamar store, which just inherited the whole family.
6 min read
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Wheatsville's Guadalupe store closes Oct. 25 after 45 years, undone by rising costs, falling sales and planned Drag construction. A letter to the South Lamar store, which just inherited the whole family.
6 min read
Fantastic Fest opens today on South Lamar, and I'm in a line full of lanyards. My head keeps wandering six miles north to a downtown theater where the floor stuck to your shoes and nobody minded.
5 min read
In 2007 Rosita's yellow trailer off South Lamar and Oltorf took cash, served $2.25 chorizo-and-potato tacos off a griddle older than most of the customers, and never once needed your email; the same corner is now occupied by a glass box called Cultivar where a single "heritage masa taco" starts at $15, the salsa comes with tasting notes, and the QR code menu demands you affirm your "dietary alignment" before it unlocks the add-ons.
6 min read
El Patio's lunch plate used to set you back $3.25 with beans, rice, two fajitas, and all the tortillas you could eat; the new owners kept the sign but swapped the Formica tables for live-edge wood, added a $9 add-on for 'street corn', and now the same meal costs more than a tank of gas while a guy in Patagonia shorts explains NFT tacos to his date.
6 min read
The new "Chief Nostalgia Officer" at the Broken Spoke introduced himself by handing me a branded koozie and asking if I'd like the $22 heritage two-step lesson; the South Lamar institution that ran on $3.50 Shiners, $7 chicken-fried steaks the size of hubcaps, and zero irony from 1964 until the latest buyout now charges $39 entry on Thursdays and pipes in a Spotify playlist labeled "Authentic Texas Swing (Curated)."
6 min read
Last night at 3101 South Lamar the specimen in pristine Ariat boots interrupted a perfectly good set of western swing to explain how his startup could "tokenize the dance floor" and give every two-stepper a revenue share; the bartender poured him another Topo Chico while the rest of us remembered when the only thing getting fractionalized around here was the last basket of fried pickles.
6 min read
The filling station at Barton Springs and South Lamar used to let you pay cash, buy a 32-ounce Coke for 89 cents, and get actual directions from a clerk who knew every back road to the gig at Threadgill's; yesterday the digital pump offered me a 'fuel subscription' for $9.99 a month and tried to upsell me oat milk while the total ticked past $52.
6 min read
The gravel lot next to Saxon Pub where bands loaded in and fans tailgated for free is now The Backbeat at Lamar promising honky-tonk vibes in $2,795 studios; the renderings show models two-stepping on balconies while the actual venue braces for noise complaints from its new upstairs neighbors.
6 min read
A man named Chad in performance fleece stood at the counter of the former Gas Station Tacos on South Lamar last Tuesday, suggesting the abuelita running the flattop 'A/B test the carnitas with a gochujang glaze' while his $9 cold-pressed green juice sweated onto the floor; the same corner in 2009 handed you four tacos, a Big Red, and zero unsolicited product advice for six bucks.
6 min read
Dropped in on a weeknight at the Broken Spoke where the chicken fried steak runs $16.95, the two-step lesson costs ten bucks and fills by 7:30, and the condo cranes now peer over the tin roof from the back parking lot like uninvited guests.
6 min read