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Browse Old Austin Grouch posts about branding, Austin nostalgia, and the city habits locals still argue about.
Use this topic hub to explore satire, memories, and cultural commentary about branding in Austin, Texas.
A developer wants Cameron Road's tire-shop stretch rebranded as an "innovation district" with banners and a lowercase logo. I signed up to speak, waited nine hours, and had three minutes to object.
5 min read
The south bat-viewing area at Congress Avenue Bridge got new signage, QR content and short films today. I went at dusk to see if the bats noticed. They did not.
5 min read
The guy in $400 boots at The Rivet on East 6th and Comal announced it had 'that old Austin feel' right after dropping $41 on two cocktails; the place kept the auto-shop sign from 1973 and the pitted concrete floor but added a $12 cover, QR menus, and upstairs lofts starting at $925k that market the 'grit' they just priced out of existence.
6 min read